Boxing fans will likely have to fork out £30 to watch Anthony Joshua clash with Tyson Fury next year.
The two heavyweight world champions are on a collision course having agreed two-fight deal in principle.
The first fight has been pencilled in for late spring assuming Joshua beats Kubrat Pulev next month.
Fury is also planning to have an interim fight but his clash with Agit Kabayel – initially set for December 5 – has been postponed.
But assuming the Brits do meet next year, British fight fans will have pay a record price.
Sky Sports have enraged fans by setting the pay-per-view price at £24.95 for Joshua's clash with Pulev – but are set to increase it further.
"I would think that if the AJ fights moving forwards are £24.95 – Sky's decision, or whoever else is broadcasting the fight with Sky – I would think £29.95 would be the price point for that fight," promoter Eddie Hearn told iFL TV.
"[Joshua vs Pulev] is the same price as Joshua's last fight against Andy Ruiz.
"It might not be the case everytime but we've decided to keep it at thew same price.
"We have no fans, we had 70,000 fans at Tottenham who are no longer coming so we've decided to keep the price the same as his last fight.
"He's the biggest star in world boxing and next weekend you can spend £20 to watch an exhibition between Mike Tyson and Roy Jones Jr.".
Joshua and Pulev will clash on December 12 with Lawrence Okolie taking on Krzysztof Glowacki for the vacant WBO cruiserweight world title on the undercard.
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