If life turned out differently, Canelo Alvarez may have been selling ice cream in Guadalajara rather than becoming a Mexican boxing hero.
Canelo is rightly regarded as one of the finest fighters on the planet.
A four-weight world champion who has only lost once, in 2013 against Floyd Mayweather Jnr, and is currently regarded as the best super-middleweight as he holds the WBA and WBC titles.
He regularly earns north of £30m for his fights, including this week's unification clash against WBO champion and British boxer Billy Joe Saunders.
This weekend's clash will take place in front of 70,000 fans at the AT&T Stadium in Texas, the home of the Dallas Cowboys, while millions will tune in back in his homeland.
But if his father, Santos, got his way when Canelo was just a child it could have been a different life.
“It was actually my father that wanted, advised me to not start boxing but at some point he had to get used to it because that’s what I really wanted to do,” said Alvarez, 30.
“My father wanted me to study and to work with him in his store that he used to have selling ice creams.
“He used to sell those ice creams in buses and help him make them from when I was five to 17 years old until my family told me to start devoting my time to boxing.”
Alvarez turned professional at just 15 so two of those years selling ice cream on the streets of the Mexican city were juggled with his boxing career.
Canelo – which translates to Cinnamon – only started boxing when yet another taunt from a neighbourhood over his flame-coloured hair made him see red and he busted up the bigger kid on the street.
He had been bullied for years over his appearance as a freckle-faced kid who looked more like he should be hailing from the west coast of Ireland than western Mexico.
He wasn't the only fighter in the family, though. The youngest of eight children, Canelo has six brothers.
All seven of the Alvarez boys once boxed on the same card in June 2008, too.
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Canelo beat Miguel Vazquez while Rigoberto, Ricardo and Ramon were also victorious with Daniel, Gonzalo and Victor coming up short.
“It’s actually a Guinness record,” said Alvarez.
“The one that started was the eldest, Rigoberto Alvarez, and then I started and then the others got motivated to also start training.
“But it was first my brother and then I followed.”
Canelo is without a doubt the star fighter now, though. Although he struggled in the ice cream business, he has risen to the top of the fight game.
He took on Mayweather when he was just 23 and the American was still seen as one of the best on the planet, an untouchable boxer who two years later schooled Manny Pacquiao.
But since then his record in the ring is remarkable, having become world champion at light-middleweight again, middleweight, super-middleweight and even light-heavyweight.
The only other blemish on his record is a six-month suspension after a positive test for stimulant Clenbuterol in 2018.
Saunders will be the seventh Brit to try and beat Canelo following on from Matthew Hatton, Ryan Rhodes, Amir Khan, Liam Smith, Rocky Fielding and Callum Smith and he wants to fight in England one day.
Despite being a star in his homeland, the biggest attraction in world boxing and a multi-millionaire, he still seems humble and doesn't appear to have fallen for the vices which have brought down so many greats before him.
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“I believe that you are born with a certain mentality and I think that I have that,” he said.
If he beats Saunders on Saturday, then the plan is to become undisputed champion at 12st by taking on IBF title holder Caleb Plant in September.
It would be his fourth fight in under 12 months which, for a big name, is a rarity in the sport these days.
“I love boxing,” he added. “That’s it. I love what I do.”
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