NBA adjusts schedule to feature LeBron James, other West Coast stars

The NBA released its schedule for the 2019-20 season on Monday with notably fewer 10:30 p.m. ET games throughout the season.

What gives? The NBA apparently is trying to bump up viewership, especially on the heavily populated East Coast where 10:30 p.m. games stretch well past midnight and people last season weren’t staying up as much to watch.

According to the New York Post, the league’s decision to have only 33 10:30 p.m. ET games – down from 56 last season – has much to do with LeBron James’ decision to join the Lakers, but you could say the same about Kawhi Leonard’s decision to join the Clippers, too.

Ratings were down 15 percent on TNT and 1 percent on ESPN in 2018-19, largely due to Lakers and Warriors games starting so late.

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