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Nine and Rugby Australia have confirmed a landmark new $100 million, three-year broadcast rights deal which will put Super Rugby matches live on free-to-air television for the first time in its 25 year history.
The new partnership brings to an end the game's longstanding relationship with Foxtel, who have backed the code since its foray into professionalism in the 1990s.
Streaming service Stan will become the home of Australian rugby under the landmark deal.Credit:Getty
"This partnership with Rugby Australia will see Stan launch its live streaming capability in 2021, as we take Australian sports television into a new era. Through the combined audience reach and engagement across Nine’s television platforms, we are well positioned to bring rugby union to more Australians than ever before."
The three-year deal, $100 million deal has a two-year option.
Rugby Australia chief executive Rob Clarke praised the landmark deal.
"The fantasy has become a reality for the Australian rugby community," Clarke said.
"This is a landmark deal that includes everything in the showbag, and it gives more Australians more access to more rugby than ever before.
"Australian rugby is transforming with an exciting future ahead, and this innovative partnership enables us to fast-track that growth from the grassroots up as well as showcase and promote the game like never before."
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