Former Arsenal striker Kevin Campbell has called on the Gunners to make a "very clever signing" by striking a deal for Emiliano Buendia.
Norwich City star Buendia has been heavily linked with a move to the Emirates as Arsenal search for a new creative option in attacking midfield.
The 24-year-old showed glimpses of promise in the Premier League last season and has shone since the Canaries' relegation, picking up 14 goals or assists in 19 Championship games.
With the likes of Willian and Nicolas Pepe enduring tepid seasons, Buendia may be the man Arsenal need to reinvigorate their attack for the second half of the season.
Campbell certainly believes that to be the case, telling Football Insider : "I think he (Buendia) would be a very clever signing.
"I like him. He has the qualities that Mikel Arteta is looking for in a player. Not only can he pick a pass, he can score and he works hard.
"He has that energy which has been missing from the team for long periods of this season.
"I think there is some really good players in the Championship and Buendia is one of them. He would fit what Arteta wants to do perfectly."
Arsenal will reportedly need to pay £25million to prise Buendia from Carrow Road, but Campbell is confident the player would leap at the chance to move to the north London club.
He added: "I know Norwich will be desperate to keep him but this is Arsenal and business is business. I am sure Buendia would want to join Arsenal, that is for sure."
Buendia joined Norwich from Spanish club Getafe in June 2018 and immediately helped the Canaries win promotion to the Premier League.
He was handed a new contract for his excellent debut season and has three-and-a-half years remaining on his deal.
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