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After a year-long delay, Euro 2020 finally kicked off on Friday evening in Rome with a clash between Italy and Turkey.
However, it wasn't the football that stole the show of the first half; after Andrea Bocelli brought the house down with a rendition of 'Nessun Dorma', a remote control car delivered the ball to the centre circle.
In a swift movement, the ball was taken off the pedestal – which both teams had walked past on their way onto the pitch – and placed onto the car which whizzed to the waiting referee.
And some fans believe the tournament has already peaked.
One fan tweeted: "That’s it, the tournament has peaked, someone managed to create a dumb remote control sponsored car for the ball."
"Andrea Bocelli's gorgeous rendition of Nessun Dorma, forever tarnished by someone deciding the match ball should be taken on by a remote control car a few minutes later," one Twitter account remarked.
And it's not the first time sponsorships have been involved in delivering a ball.
As part of their ongoing sponsorship of Ligue 1, Uber Eats have a delivery driver enter the pitch on a moped to mimic a food delivery with the football.
What did you think of the car? Let us know in the comments section
Italy have the home advantage, with the game taking place at the Stadio Olimpico in Rome.
However, Turkey are no pushover for the Azzurri, and the side in red only conceded three goals throughout the qualifying campaign.
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READ MORE:Italy star Ciro Immoble drools over girlfriend's Insta snap ahead of Euro 2020 Turkey clash
- Euro 2020
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