Angry Liverpool fans criticise the club’s ‘cruel and unjust’ decision to increase ticket prices for the first time in nine years by 2%, despite boosting Anfield’s capacity by 7,000 for 2023-24 campaign
- Liverpool will raise ticket prices for the first time in nine years from next season
- The club say the move to increase prices by two per cent is due to rising costs
- Next season Anfield’s capacity will be boosted by 7,000 to 61,000 seats
Furious Liverpool supporters have slammed the club’s move to increase ticket prices for the first time in nine years from next season – with the club upping prices despite 7,000 more tickets becoming available with the completion of the new Anfield Road Stand.
The Merseyside club have kept increases on tickets to just two per cent – unlike their Premier League rivals Manchester United and Arsenal, who hiked up their season ticket prices by five per cent.
Junior and local general sale tickets will remain at £9 per ticket but the majority of general admissions will see a small rise, although adding no more than £17 to the price of a season ticket.
The club say the move is due to rising costs, a factor which a fortnight ago was attributed to them only posting a small annual pre-tax profit of £7.5million.
Consultation over the potential impact of the price rises on fans was held with the LFC Supporters Board, who opposed the move and have hit out at Tuesday’s announcement.
Liverpool have announced ticket prices from next season will increase by two per cent
Next season will see the opening of the new Anfield Road Stand, boosting capacity by 7,000
The Supporters’ Board made it clear they were unanimously against any increase in ticket prices but they didn’t have the authority to block the move.
‘To implement any price increase during this cost of living crisis is cruel, unjust, unreasonable and unfair,’ their statement read.
‘These increases also come at a time when LFC is reporting record revenues, increased sponsorship income and significant increases from success on the pitch.
‘Support for your football team stems from loyalty and that loyalty is two way. Fans cannot switch allegiance from one club to another yet it is their pockets which are being hit.
‘We proposed many alternatives to wholesale price increases such as better facilities on the stadium concourses to encourage more fans to arrive early and keeping them open for a time after the match has finished, so those who can afford to spend can do so. Another was sponsorship deals and stand naming rights to generate extra returns.
‘It is unfortunate and disappointing that they have not chosen to fully listen to the voice of the fans and recognise that football fans are not the cash cow to their balance sheet.
Liverpool owners John Henry (centre left) and Tom Werner (centre right) have made the increase due to rising costs
‘We do expect the members of our respective groups will be angry and disappointed and anticipate the fullest possible opposition to these increases.’
A club statement read: ‘LFC carefully considered all aspects of these ticketing changes and didn’t take the decision lightly to increase prices.
‘The rise is a result of significant rising costs across the club. In the past five years, annual operating costs for Anfield have increased by nearly 40 per cent, and utility costs have gone up by 100 per cent this season.’
Next season will see the opening of the new Anfield Road Stand, boosting capacity by 7,000 to 61,000, and providing an extra 1,000 season tickets, around 3,000 general admission seats and taking the number of accessible wheelchair bays in the ground to 263.
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