{"id":288769,"date":"2023-09-05T15:38:07","date_gmt":"2023-09-05T15:38:07","guid":{"rendered":"https:\/\/sportslifetale.com\/?p=288769"},"modified":"2023-09-05T15:38:07","modified_gmt":"2023-09-05T15:38:07","slug":"messi-drives-a-surge-in-mls-apple-tv-subscriptions-after-joining-miami","status":"publish","type":"post","link":"https:\/\/sportslifetale.com\/soccer\/messi-drives-a-surge-in-mls-apple-tv-subscriptions-after-joining-miami\/","title":{"rendered":"Messi drives a surge in MLS Apple TV subscriptions after joining Miami"},"content":{"rendered":"<h2>Lionel Messi drives a surge in MLS Apple TV subscriptions with 110,000 fans signing up for his July 21 debut alone &#8211; as Apple CEO Tim Cook insists $2.5BILLION MLS deal is paying off<\/h2>\n<ul>\n<li><b>Lionel Messi made his debut for Inter Miami against Cruz Azul on July 21<\/b><\/li>\n<li><span>&#8216;We are beating our expectation&#8230; (Messi) helped us out there,&#8217; said Tim Cook<\/span><\/li>\n<li><b>DailyMail.com provides all the latest international sports news\u00a0<\/b><\/li>\n<\/ul>\n<p>Lionel Messi has helped drive an unprecedented flood of\u00a0new subscribers to Apple TV, with more than 110,000 fans signing up to MLS Season Pass for his Inter Miami debut alone.<\/p>\n<p>According to subscription analytics company Antenna, via the Wall Street Journal, there were more than 110,000 new joiners on July 21 &#8211; the day Messi played his first Inter Miami match and scored a last-minute free kick against Cruz Azul.\u00a0<\/p>\n<p>That &#8216;enormous bump&#8217; dwarfs the previous day&#8217;s sign-ups (6,143) and is a greater number than both the opening day of the MLS season and the day Season Pass became available.<\/p>\n<p>In fact, July saw a surge in Apple TV+ subscriptions too, making it the best month for new US customers in 2023.\u00a0<\/p>\n<p>&#8216;There is only one Lionel Messi, so this was a very big moment for the sport in this country,&#8217; Jonathan Carson, chief executive of Antenna, told the WSJ.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/05\/14\/75078391-12482809-image-a-2_1693920933427.jpg\" height=\"463\" width=\"634\"><\/p>\n<p>Lionel Messi has helped drive an unprecedented flood of new subscribers to Apple TV<\/p>\n<p>&#8216;Sports are definitely star-driven but that has never before translated into an enormous subscriber bump.&#8217;<\/p>\n<p>As part of his move to MLS, Messi is believed to earn a slice of the revenue from new subscribers to Apple&#8217;s MLS Season Pass, which was launched\u00a0earlier this year as part of a $2.5billion partnership over 10 years.<\/p>\n<p>Last month, Apple CEO Tim Cook credited Messi for helping the tech giant enjoy an unforeseen rise in new joiners.<\/p>\n<p>&#8216;We are beating our expectation in terms of subscribers, and the fact that Messi went\u00a0to Inter Miami helped us out there a bit,&#8217; Cook said on Apple&#8217;s August earnings call.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/05\/14\/75078349-12482809-image-a-1_1693920863021.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>Tim Cook credited Messi for helping the tech giant enjoy an unforeseen rise in new joiners<\/p>\n<p>Inter Miami co-owner Jorge Mas claimed back in August that Messi&#8217;s arrival had seen subscriptions more than double in just a few weeks.<\/p>\n<p>&#8216;The Messi Effect is real!,&#8217; Mas said. &#8216;Subscribers to #MLSSeasonPass on @AppleTV have more than doubled since Messi joined @InterMiamiCF.&#8217;\u00a0<\/p>\n<p>MLS Season Pass currently costs $12.99 a month, or $25 a season for those who already subscribe to Apple TV+. Those who don&#8217;t pay $14.99 a month or $29 for the season.<\/p>\n<p>MLS season ticket holders were given free Season Pass subscriptions for this year.\u00a0<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/sport\/football\/article-12482809\/Lionel-Messi-MLS-Apple-TV-Tim-Cook-Inter-Miami.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lionel Messi drives a surge in MLS Apple TV subscriptions with 110,000 fans signing up for his July 21 debut alone &#8211; as Apple CEO Tim Cook insists $2.5BILLION MLS deal is paying off Lionel Messi made his debut for Inter Miami against Cruz Azul on July 21 &#8216;We are beating our expectation&#8230; (Messi) helped [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":288768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Messi drives a surge in MLS Apple TV subscriptions after joining Miami - Sports Life Tale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportslifetale.com\/soccer\/messi-drives-a-surge-in-mls-apple-tv-subscriptions-after-joining-miami\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Messi drives a surge in MLS Apple TV subscriptions after joining Miami - Sports Life Tale\" \/>\n<meta property=\"og:description\" content=\"Lionel Messi drives a surge in MLS Apple TV subscriptions with 110,000 fans signing up for his July 21 debut alone &#8211; 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