{"id":291427,"date":"2023-09-26T22:36:53","date_gmt":"2023-09-26T22:36:53","guid":{"rendered":"https:\/\/sportslifetale.com\/?p=291427"},"modified":"2023-09-26T22:36:53","modified_gmt":"2023-09-26T22:36:53","slug":"chelsea-finally-handed-premier-league-approval-for-new-shirt-sponsor","status":"publish","type":"post","link":"https:\/\/sportslifetale.com\/soccer\/chelsea-finally-handed-premier-league-approval-for-new-shirt-sponsor\/","title":{"rendered":"Chelsea FINALLY handed Premier League approval for new shirt sponsor"},"content":{"rendered":"<h1>Chelsea FINALLY handed Premier League approval for Infinite Athlete to become their new shirt sponsor after reaching a \u00a340m-per-season deal with the US company<\/h1>\n<ul>\n<li><strong>Chelsea have been looking for a new sponsor after their deal with Three expired<\/strong><\/li>\n<li><strong>The Blues launched their kit and have been playing without a shirt sponsor<\/strong><\/li>\n<li><strong>Mail Sport&#8217;s new WhatsApp Channel: Get the breaking news and exclusives here<\/strong><\/li>\n<\/ul>\n<p>Chelsea have reportedly been handed Premier League approval for Infinite Athlete to become their new front-of-shirt sponsor.<\/p>\n<p>It was reported last month that the club had agreed a deal worth around \u00a340m-per-season with the US based sports data company.\u00a0<\/p>\n<p>The Blues had been looking for a new partner after their deal with Three expired, and they raised eyebrows by launching a bare-looking kit without a front-of-shirt sponsor.<\/p>\n<p>Chelsea, who have endured a miserable start to the season under new boss Mauricio Pochettino, have played their opening six Premier League games without a sponsor.<\/p>\n<p>But The Telegraph have now reported that Premier League approval has been granted, and that while Wednesday&#8217;s Carabao Cup clash with Brighton is too soon, the updated kit with the sponsor could be on show in Monday&#8217;s Premier League clash with Fulham.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/26\/22\/75866955-0-image-a-45_1695764391554.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>Chelsea have been granted Premier League approval for Infinite Athlete to become their new shirt sponso<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/26\/22\/75866953-0-image-m-47_1695764436935.jpg\" height=\"380\" width=\"634\"><\/p>\n<p>Chelsea have started the Premier League season without a front-of-shirt sponsor<\/p>\n<p>It is not yet known how long the deal with Infinite Athlete will run. The Telegraph claim that their front-of-shirt sponsor this season will lead to the partnership &#8216;taking on a different form&#8217; in 2024-25.\u00a0<\/p>\n<p>Chelsea have also reportedly met with Saudi airline Riyadh Air over potential sponsorship opportunities.\u00a0\u00a0<\/p>\n<p>Infinite Athlete has plans to become a major player in world football \u2013 supplying affordable player data to clubs and allowing fans to watch games from multiple camera angles.<\/p>\n<p>In Chelsea&#8217;s case, new boss Pochettino and his staff will have the cutting edge AI player data they require to help manage their squad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/26\/22\/75866967-0-image-m-49_1695764474980.jpg\" height=\"582\" width=\"634\"><\/p>\n<p>Chelsea have been on the lookout for a sponsor since their deal with Three expired (owner Todd Boehly pictured)<\/p>\n<p>For fans, it means they will also be able to see the same stats in an app, while streaming a match and view it as if they were standing with friends on The Shed end or Matthew Harding stand.<\/p>\n<p>Infinite Athlete, the parent company of another Chelsea partner Tempus Ex, already has huge sponsorship deals with the NFL and the US Collegiate Pac-12 Conference. They initially partnered with Chelsea earlier this year.<\/p>\n<p>The rolling contract with Chelsea marks their first step into the Premier League, much to the delight of new Chelsea FC Chief Executive Officer, Chris Jurasek.<\/p>\n<h3>IT&#8217;S ALL KICKING OFF!\u00a0<\/h3>\n<p><span>It&#8217;s All Kicking Off\u00a0is an exciting new podcast from Mail Sport that promises a different take on Premier League football, launching with a preview show today and every week this season.<\/span><\/p>\n<p><span>It is available on MailOnline, Mail+, YouTube , Apple Music and Spotify<\/span><\/p>\n<p>Your browser does not support iframes.<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/sport\/football\/article-12564027\/Chelsea-FINALLY-handed-Premier-League-approval-Infinite-Athlete-new-shirt-sponsor-reaching-40m-season-deal-company.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chelsea FINALLY handed Premier League approval for Infinite Athlete to become their new shirt sponsor after reaching a \u00a340m-per-season deal with the US company Chelsea have been looking for a new sponsor after their deal with Three expired The Blues launched their kit and have been playing without a shirt sponsor Mail Sport&#8217;s new WhatsApp [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":291426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - 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