{"id":293809,"date":"2023-10-21T06:09:05","date_gmt":"2023-10-21T06:09:05","guid":{"rendered":"https:\/\/sportslifetale.com\/?p=293809"},"modified":"2023-10-21T06:09:05","modified_gmt":"2023-10-21T06:09:05","slug":"raducanu-fires-back-at-sponsorship-haters-as-brit-continues-to-rack-up-millions","status":"publish","type":"post","link":"https:\/\/sportslifetale.com\/tennis\/raducanu-fires-back-at-sponsorship-haters-as-brit-continues-to-rack-up-millions\/","title":{"rendered":"Raducanu fires back at sponsorship haters as Brit continues to rack up millions"},"content":{"rendered":"

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Emma Raducanu has hit back at those who criticised her for signing multiple lucrative sponsorship deals. Since winning the US Open in 2021, the Brit has gone on to partner up with brands like Porsche, Dior and British Airways. And Raducanu slammed any suggestion that tennis was no longer her main priority.<\/p>\n

Raducanu became an overnight sensation when she became the first qualifier in tennis history to lift a Grand Slam trophy. Aged just 18 at the time and ranked No 150 in the world, she won 10 matches in a row without dropping a set at the 2021 US Open to be crowned the champion. The brand deals started pouring in following the Brit\u2019s unprecedented achievement and she was invited to events like the Met Gala.<\/p>\n

Now, Raducanu counts Porsche, Dior, British Airways, Tiffany & Co., Evian and HSBC among her impressive portfolio of sponsorship signings. But some of Raducanu\u2019s haters have claimed that her brand deals have been the reason for her struggles for form since her US Open run, as the 20-year-old has dealt with multiple injury and illness setbacks and been unable to string together as many successive match wins.<\/p>\n

The former world No 10 has fired back at her doubters with a defiant message, explaining that it was \u201ctotally okay\u201d to think about the future while still prioritising her tennis. \u201cYou don\u2019t really have overnight to learn to deal with everything that comes your way, I think that takes time,\u201d Raducanu told BBC Radio 4\u2019s Today show, addressing her instant superstardom after winning the US Open.<\/p>\n

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\u201cI think certain scenarios I\u2019m still trying to get my bearings but I\u2019d say overall I\u2019m a lot better. I just feel like it\u2019s part of my day now, part of my life. It\u2019s not just tennis and fitness, it\u2019s the other commercial sides as well.\u201d<\/p>\n

Raducanu has no qualms about the fact that the commercial opportunities had slotting themselves in alongside her tennis as commitments that she had to think about. She continued: \u201cAnd that is totally okay because you have to think ahead about your life after your career is over and I think that a lot of the successful athletes would\u2019ve said, \u2018I wish maybe when I was younger I did think ahead a little bit.\u2019<\/p>\n