Ex-Manchester United chief Ed Woodward is back in a job nearly two years after departing Old Trafford.
Having previously served as United's executive vice-chairman at Old Trafford, Woodward left the club back in February 2022. The 52-year-old was for years the public face of the club at boardroom level, with Woodward fronting the brunt of supporters ire in lieu of the Glazer's lack of presence at the club.
He was replaced by Richard Arnold, who it has recently been confirmed has stepped down at United's chief executive as INEOS billionaire Sir Jim Ratcliffe edges closer to completing his deal with the Glazer's to buy up a 25% stake of the club.
READ MORE: Sir Jim Ratcliffe's Man Utd deal could take eight weeks to be completed
READ MORE: Man Utd CEO Richard Arnold breaks silence on leaving club – and successor already chosen
But while Arnold plots his first move since leaving United, Woodward has been unveiled as a new signing for SentientSports, an AI sports company, as a "strategic advisor and non-executive board member."
"We are thrilled to welcome Ed Woodward to SentientSports," Dr Ryan Beal, CEO and founder of SentientSports said.
"Ed brings unparalleled expertise from his time at one of the world's largest sports brands, along with a proven track record in driving commercial success, Ed's insights will be an invaluable asset to our team. As SentientSports continues to grow, Ed's understanding of sports tech will help us to optimise our advanced AI technologies to help our partner clubs grow their global digital fan bases."
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SentientSport claim they are "revolutionising the sports industry by unlocking the full potential of AI in sporting organisations." And speaking following the announcement of his appointment, Woodward admitted he was "thrilled" to be joining the organisation.
"“I am excited to be joining the SentientSports board and working alongside Ryan and the team. The blend of sports and AI technology at SentientSports is truly cutting-edge," said Woodward.
Sky Sports is bringing you 500 live football games to watch, as well access to Cricket, Golf, F1, Boxing, NFL, NBA and more across eight dedicated channels. Sky Sports is the only way to watch all the action this year.
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"With some of the industry's leading AI talents involved, I see tremendous potential for innovation and expanding global digital fanbases. I'm thrilled to be part of such a dynamic company with the potential to revolutionise the global digital sports landscape."
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