Erik ten Hag and Manchester United have cost the club up to £45million in prize money by crashing out of the Champions League early.
Well, that’s if they had somehow got their act together and won the competition which is about as likely as the United boss growing a full head of hair. But that’s the total figure for going all the way in Europe’s showpiece event.
In more realistic terms, their group stage exit means they lost out on £8.2m to reach the last-16. There was a further £10m on offer for reaching the quarter-finals with £13.3m for the last-four and then £17m for reaching the final and winning it.
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Those figures don’t include broadcast revenue which can be as high as £50m if a team goes all the way in the competition.
Those figures will be significantly costly for United and their bean counters given their proximity to the line in the Profit and Sustainability rules in the Premier League.
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UEFA’s FFP rules are not fully in effect this year because they’re moving over to a new system in the 2024-25 campaign. But it may mean their transfer business is significantly curtailed.
They even missed out on around £400,000 if they’d have finished third in their group and earned a Europa League play-off place, with around £18m on offer for going all the way in that competition.
But what United now must ensure is that they don’t finish outside the top four – or maybe five – in the Premier League this season because that will mean no Champions League football next term.
Even with their disastrous campaign in Europe this season, they earned £14m for qualifying and a further £3m for their one win and one draw.
That was added to by a coefficient payment of around £11m. All those figures don’t include broadcast and matchday revenue with the club able to charge higher sums for hospitality packages when in Europe’s top competition.
Champions League is a must for next season even if United have been a disaster in this year’s instalment.
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